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The Chartered Institute of Personnel and Development has recently published a new profession map to reflect and anticipate the changing role of HR. The framework is designed to set international standards, which can be used to champion better work and working lives. It introduces three new behaviours required in the profession: “valuing people”, “situational decision-making” and “professional courage and influence” to inspire both existing and future people professionals.

Here we outline three key reasons why the map resonates with us and is set to both make an impact and fulfil its promise to be “future-fit”.


Reward remains a fundamental element

Firstly, as specialists in reward management, we were delighted to see that reward remains a fundamental element of specialist knowledge that is integral to the changing world of work. Reward retains its place as a specialist knowledge area. The world of work is changing fast and reward does not act in isolation. Reward is a key tool in supporting other specialist areas of HR, working hand in hand with resourcing and talent management to attract and retain. It is also inextricably linked to organisation design, as behaviours and values can all be reinforced through the design of a reward strategy and approaching this holistically.


Championing better work and working lives

Secondly, the framework’s entire purpose – to champion better work and working lives – resonates with our core mission to make people’s lives better at work. The heart of the map is from which all principles, evidence and outcomes stem, but it is a powerful belief that all systems should be designed to promote the collective fairness and happiness of employees and employers in the working relationship that they underpin. Making a positive difference covers personal, professional and social levels, illustrating the responsibility employers have for creating an enabling workplace culture.


Making better decisions

Thirdly, the new profession map highlights how an evidence-based approach contributes to making better decisions in every situation. We always emphasise to customers that we do not jump to the solution stage. Initial research and analysis is critical to make informed decisions and develop the most appropriate solutions. This principles-led, evidence-based and outcomes-driven framework arms people professionals with the confidence to step back from the situation and ensure that HR teams and organisations are developing holistic solutions that drive the wider organisation’s success.

The CIPD itself conducted research into the experiences of practitioners that prompted the redesign of the map. Aimed not only at HR generalists but those who specialise, the focus is on values-based decision making that is grounded in research and analysis. This evidence-based approach aligns with our strongly held beliefs about how the solutions we offer employers must be grounded in extensive research and experience.

The CIPD say HR professionals will be able to use the new profession map to:

  • Build capability in themselves, teams and organisations.
  • Develop expertise in emerging areas of practice.
  • Drive sustainable organisational change.
  • Be a more confident, decisive and credible people professional.
  • Prove their value as an expert on people, work and change.

The new framework is agile enough to identify key trends in HR such as “people analytics”, “employee experience” and “diversity”, whilst being built to evolve and be added to over time. People professionals are being equipped with standards that align to all levels of CIPD membership: associate, chartered and fellow. A new ‘fundamental’ level has been introduced to offer better support to HR professionals at an earlier stage of their career.  The map is designed to demonstrate the new capabilities required from people professionals in an ever-shifting landscape of the workplace itself.

People are at the heart of HR. In spite of the rise of artificial intelligence and increasing automation, valuing people and recognising their contribution in the world of work will always be critical to a company’s success.

If you would like to talk more about how we can support you in identifying evidence-based solutions for your reward strategy, get in touch.

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