Cookies

What are cookies?

Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we require your consent.

This website uses both essential and non-essential cookies.

Why do we use cookies?

Paydata Ltd uses cookies and similar technologies to help us understand how visitors use our website, improve user experience, measure the effectiveness of our communications and optimise our marketing activities.

These technologies may collect information about how visitors interact with the website, including pages viewed, time spent on pages and links clicked.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyse how visitors use our website.

The information generated by these cookies may include your IP address and information about your use of the website. This information may be transmitted to and stored by Google on servers outside the UK.

Google uses this information to evaluate website usage, compile reports on website activity and provide other services relating to website and internet usage. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf.

For more information about Google Analytics and how Google processes your data, please visit Google's privacy information pages.

Force24 Cookies and Tracking

We use the Force24 marketing automation platform to help us manage our marketing communications and better understand how visitors interact with our website and emails.

Force24 cookies are only enabled once you have accepted non-essential cookies through our cookie consent mechanism.

The information collected by Force24 remains anonymous unless:

• You visit our website by clicking a link in an email sent through the Force24 platform; or
• You submit a website or landing page form containing your email address.

Once identified through one of the above methods, your website activity may be associated with your contact record within the Force24 platform so that we can understand your engagement with our services and provide more relevant communications.

Force24 cookies will remain on your device for up to 12 months unless deleted earlier.

Email Tracking and Similar Technologies

In addition to cookies, we use similar technologies within emails and marketing communications sent through Force24.

Email Open Tracking

Emails may contain a tracking pixel (a small invisible image) that enables us to understand whether an email has been opened. This information is used solely for statistical reporting and to help improve our communications.

Link Tracking

Links contained within marketing emails may include a unique tracking reference. This enables us to understand which links have been clicked and helps us measure the effectiveness of our communications.

Third-Party Cookies and Websites

Some third-party cookies may be set by services that appear on our pages. These cookies are controlled by the relevant third parties and are not under our direct control.

Please note that if you access our website via another website, that third party may collect information about you. Please refer to the privacy policy of any third-party website you use when accessing paydata.co.uk.

Managing Cookies

You can control and delete cookies through your browser settings. You may also update your cookie preferences at any time through our cookie consent tool. Please note that disabling certain cookies may affect the functionality of this website.