Employees need to be encouraged to consider:
- What are my interests?
- What are my goals?
- What skills do I have?
- How do these skills align to what I enjoy doing at work?
- What further knowledge, education or training do I need?
When line managers can support employees in identifying the answers to these questions, the employee-employer relationship is strengthened on both sides. For the organisation, the benefits are numerous and enables them to attract and retain the right talent. McKinsey reports that 70 per cent of employees gain their sense of purpose from work. Therefore, career satisfaction is crucial to drive strong employee engagement that impacts the productivity and creativity of companies.
Fostering agile cultures
Management teams who offer accelerated development programmes on the job often foster more agile cultures. A commitment to recognising high performers often results in cultures that are responsive, acknowledging and promoting individuals invested in the success of both the company and their own career.
Training individuals for success from the outset through L&D programmes and giving them exposure to as much experience as possible is vital to building a strong pipeline of talent that is invested in their future at the company.
Crucially, ongoing learning opportunities can improve the impact individuals can make at their company. With AI and tech transforming the workplace, employees need to be equipped with the skills to address the latest trends and challenges. Continuous learning lets them deliver their best work, boosting career satisfaction, and in turn, employee engagement. With retaining top talent being a key priority of employers, targeted learning and development opportunities can foster a culture of shared learning, helping companies retain their greatest assets – their people.
Authentic development opportunities
Development should be part of an employer’s recruitment strategy. Employers who invest in employees see this return on investment in their recruitment and retention. Not only do current employees gain career satisfaction through the opportunities they are being offered; candidates are secure in the knowledge that they are joining a workplace dedicated to their professional development and ongoing growth.
However, it must be an authentic promise in order to truly drive employee retention. With Glassdoor and other employee forums, prospective candidates can easily check the reality against the promised culture. Once employees are on board, the learning and development opportunities on offer must align to their aspirations. Training employees for the work they are doing is the basic requirement, but training individuals for work they aspire to do, including leadership, is vital to give them the vision for how their future at the company could play out.