Speak to an expert +44(0)1733 391377

Toggle Sidebar

Our UK Reward Management Survey provides a comprehensive snapshot of how organisations are approaching pay, benefits and workforce management today. The autumn survey is now open for you to have your say.

For over a decade, we have captured data highlighting the emerging trends shaping UK reward strategies. Here, we outline the key initial findings of the live survey.

1. Cautious pay trends in 2025 and 2026

Following years of inflation-driven increases, average pay growth is now stabilising at around three per cent for 2025. For many years prior to COVID-19, annual pay awards in the UK were relatively stable, consistently averaging up to two per cent. Post-Brexit, there was a slight dip due to economic uncertainty. After 2021, however, pay awards increased steadily, influenced by rising inflation and efforts to retain talent.

In 2025, actions have returned to modest levels. When it comes to pay review timing, April remains the most popular month for 43 per cent of organisations. In July 2024, many anticipated a four per cent average pay award for 2025. Fast forward to today and the median sits at three per cent.

2025 marks a period of moderation. After several years of elevated pay growth, UK employers are resetting expectations. Preliminary expectations for 2026 show a continued median pay award (excluding National Living Wage increases) of three per cent, reflecting greater financial caution, improving labour supply and slightly reduced inflationary pressure.

National Insurance contributions and broader affordability considerations have played a role in tempering expectations. Pay freezes remain rare, with only three respondents to our survey so far reporting their use this year and no-one currently forecasting a pay freeze in 2026; this is in contrast to their prevalence in the wake of Brexit and during the pandemic.

2. Key influences on pay decisions

Almost four in five respondents quote external influences and wider economic conditions to be the main driver of pay award decisions. As Tim outlined in his session at our recent Pay and Reward Conference, a notable trend is the narrowing gap between private and public sector earnings. Public sector pay has caught up with private sector salaries after several years but now private sector pay has started to lag behind in 2025. Meanwhile, over the past seven years, cumulative National Living Wage increases have tracked 22.5 per cent higher than median pay awards, risking pay compression issues  in certain organisations.

According to the KPMG/REC August Report, softer rates of pay growth are often linked to increased candidate availability, lower demand for staff and tighter client budgets. The Bank of England’s Monetary Policy Report (August 2025) projects pay growth to slow to 3.75 per cent by the end of the year, and the Decision Maker Panel Survey indicates firms expect wage growth to decline by around one per cent over the next 12 months.

Affordability remains the most significant influence on pay decisions, with inflation also exerting upward pressure. 81 per cent of respondents believe affordability will have a significant impact on pay decisions and 71 per cent of respondents think inflation will play a major part in the year ahead, making business confidence critical to final pay awards. Our customers consistently cite sound financial planning as a key driver when setting pay levels.

The format of pay reviews varies. While 39 per cent of organisations continue to provide across-the-board increases, 35 per cent now combine this approach with individual adjustments.

3. Optimistic business outlook and bonuses

Despite a cautious approach to pay, UK businesses remain optimistic about growth: nearly half of respondents so far expect order books to increase; anticipate higher business income and revenue; and project increased profitability.

Bonuses remain a staple of UK reward strategies. Two thirds of organisations operate a bonus scheme, with the majority maintaining the same number of recipients and bonus sizes as in previous years. Annual bonuses dominate, with 9/10 respondents opting for this frequency and performance criteria are typically a mix of individual, team and company performance, reflecting a more holistic approach to rewarding contribution.

Employee Benefits highlights how some organisations are factoring hybrid working into bonus considerations. 14 per cent of organisations link bonuses to office attendance, while 86 per cent have no formal policy connecting bonuses to in-person presence. In fact, 88 per cent of respondents report that hybrid working positively impacts employees’ ability to meet KPIs and achieve bonuses.

4. Hybrid working and flexibility

Flexible and hybrid working arrangements have firmly established themselves in the UK workforce:

  • 91 per cent of organisations offer part-time options.
  • 93 per cent allow remote working regularly or on an ad hoc basis.
  • 68 per cent provide informal flexibility, such as ad hoc changes in hours or location.
  • 56 per cent offer compressed hours.
  • 12 per cent utilise less common approaches, like annualised hours.

Return-to-office mandates remain moderate. While most organisations expect attendance around two to three days a week, only three per cent are requiring full-time attendance; 43 per cent mandate part-time office presence and 36 per cent have no plans to mandate staff to be physically on-site. Tracking office attendance is limited, with two thirds of organisations not currently monitoring this metric.

Resistance to flexible working is generally low, with half experiencing no pushback and 44 per cent seeing only minor resistance. Hybrid working is increasingly acknowledged as beneficial for productivity, employee engagement and retention, reinforcing its permanence in reward and workforce strategy.

We discussed this topic in depth during a panel session moderated by Tim Kellett at our recent Pay and Reward Conference, featuring Amy Tullis, People Director of Europe at Laing O’Rourke, and Olivia Hill, People Director at AAT. The debate around mandating a return to the workplace continues to evolve and our panellists shared candid insights into how their organisations are navigating this shift. AAT introduced regular in-office days to promote connection while Laing O’Rourke asked employees to be in the office five days a week. Both highlighted how inconsistent attendance and differing team expectations can create challenges for collaboration and fairness.

The discussion highlighted the importance of managing change sensitively, addressing barriers such as travel, childcare and workplace facilities, and recognising that flexibility needs often differ across the workforce. Both leaders emphasised that there is no one-size-fits-all solution; success depends on consistency, strong managerial communication and understanding the differing needs of teams and individuals.

5. Pay transparency and equity

Pay transparency continues to gain traction, driven in part by the EU Pay Transparency Directive. Around a quarter of organisations are fully transparent, publishing pay scales internally; a third are looking to be more transparent, despite only operating in the UK, as they believe the UK will adopt similar legislation.

Common measures to improve transparency include:

  • Developing pay structures or scales (84 per cent).
  • Implementing formal job grading (79 per cent).
  • Conducting and publishing gender pay gap reports (74 per cent).
  • Regular pay audits (54 per cent).
  • Providing employees with information on how pay is determined (53 per cent).

Challenges remain, primarily around affordability (70 per cent) and historic pay inconsistencies (58 per cent), with resistance to change and insufficient data also posing barriers.

6. Recruitment, retention and productivity

Labour market dynamics continue to influence reward strategy. Expectations for recruitment and retention difficulties are easing compared to recent years, but challenges remain. Labour shortages persist, with 63 per cent reporting that they occur sometimes and 20 per cent often. Candidates withdraw before interviews or offers in nearly half of cases, while meeting career development expectations, flexible working requests and competitive reward packages remain key challenges.

Recruitment strategies increasingly blend technology, flexible working and targeted benefits:

  • 84 per cent are using platforms like LinkedIn for recruitment.
  • 69 per cent are focusing on upskilling existing staff.
  • 67 per cent are offering competitive benefits, while 60 per cent are leveraging flexible or hybrid working options.

Retention strategies prioritise understanding employee experience and communicating total reward:

  • 82 per cent use exit interviews to inform retention strategy.
  • 75 per cent communicate wider reward packages.
  • 70 per cent focus on employee engagement and benefits enhancement.

Productivity remains a key concern for senior management, with 39 per cent identifying it as a key priority. Despite this, only 21 per cent of organisations report measuring productivity, though most indicate post-COVID levels have remained stable.

Employee turnover is steady. Overall turnover remains around 14 per cent, with voluntary turnover around 10.4 per cent. Organisations are adjusting expectations for recruitment premiums: 64 per cent anticipate no change, 13 per cent expect increases and only five per cent anticipate a reduction.

Retention continues to be influenced by lifestyle changes, competitive offers and career development aspirations. Flexible working, enhanced benefits and clear career pathways are central to maintaining a satisfied and engaged workforce.

Have your say

We would love to hear to from you - do any aspects of these results resonate with your experience in managing your people? Contribute your experience to shape the final key takeaways from this year’s UK Reward Management Survey.

Our survey is designed to offer invaluable insights for HR professionals, business leaders, and reward practitioners. Your perspective matters – help us continue to track and analyse these critical trends. Take fifteen minutes to fill in the survey today to shape the next edition of the UK Reward Management Survey.


Related Articles

Read More
Job Evaluation

Implementing an effective job evaluation solution: What you need to know

Job evaluation provides a robust framework to assess roles consistently across organisations of all ...

Explore
Read More
Employee Engagement

Employee Engagement in 2025: Reward Strategies for a Multi-Generational, Skills-Scarce Workforce

Employee engagement has always been at the heart of effective people strategy, but in 2025 it is pro...

Explore

Stay up to date

Sign up for briefings on pay benchmarking, salary surveys, reward strategy and statistical updates.

sign up for updates

© Paydata Ltd 2025 All rights reserved.
Registered in England no: 3632206
VAT no: 728 0808 28

Paydata Ltd, 24 Commerce Road, Lynch Wood, Peterborough, Cambridgeshire, PE2 6LR