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Date: 30 September 2026
Employees' expectations for a job role are ever-changing. There are several factors that go into helping attract and retain key talent. In 2026, employees value more than just their salary. Employee benefits have increasingly come to the fore as employees place greater value on the benefits offering, putting organisations under pressure to create more than simply attractive salaries. Businesses now need to design full salary and benefits packages to attract and retain top talent.
However, getting the balance right when creating an employment package can be challenging for many organisations. Salary and benefits packages need to include the base salary, National Insurance contributions, pension and other employment costs. To keep an organisation competitive against the wider job market, they also need to include benefits that engage employees and provide them with genuine value – otherwise they can struggle to stand out from the competition. The good news is that creating a competitive benefits package doesn’t mean that the rewards need to be the most expensive. In fact, some of the most valued employee benefits in the UK that can be offered are very affordable, especially when they are tailored to what employees actually need.
To help manage costs and employee value, pay and benefits benchmarking is valuable. This helps HR teams identify where they are positioned in the market, where they are already competitive and what changes could be made so the business can attract and retain employees.
With an increased focus on employee benefits in 2026, employees now expect rewards that make improvements to their finances, quality of life and flexibility within the role. They don’t always value the traditional workplace perks. This has resulted in employees focusing on creating meaningful rewards, such as financial support, flexible working, pensions and additional holiday days.
Organisations don’t have to offer every benefit that employees expect for their roles. It is, however, important to understand the top employee benefits in their industry and those that are most valued by employees, so that organisations can offer the right mix to attract talent and not waste money on benefits that are not valued. Employee benefits benchmarking offers a great way of helping organisations find the right mix and manage costs by understanding whether they are spending their benefits budget in the most important areas.
There are many benefits organisations can choose to create a competitive benefits package. It is all about picking the benefits that will be most valued by employees. Employee benefits benchmarking can help to identify these benefits, but here we will highlight a few of the most common employee benefits that are affordable that every organisation should consider as part of their rewards package.
Offering flexible working is one of the most cost-effective and valuable UK employee benefits available. By offering a better work-life balance, flexible working options create significant employee value without needing a large financial investment. Providing existing and new employees with hybrid working opportunities, flexible start and finish times and compressed hours can help build positive engagement with employees. Now commonplace for many, offering flexible working options has become imperative in terms of remaining competitive in the job market and with direct competitors.
Alongside flexible working options, utilising additional annual leave perks can create a positive impact. In the UK, the statutory minimum for paid holiday is 28 days for someone working five days a week. However, employers can offer more through contractual benefits, with many providing the facility to buy/sell holiday days – low cost to manage, but highly valued. When considering the average annual leave for UK employees in a particular industry, employers need to benchmark their offerings against their competitors and similar organisations to remain competitive and attract the people they need. Sometimes, to attract and retain staff, a small number of extra days can make a big difference when it comes to standing out from the competition.
Another affordable benefit that organisations can offer their employees is the cycle to work scheme. This is a simple yet effective benefit that can offer a lot of value, without the need for the employer to spend a lot of money.
By offering a small and appropriate salary sacrifice, organisations can give employees access to bicycles and cycling equipment, while spreading out the cost. As more employees are becoming increasingly eco-conscious and want to do everything possible to reduce their emissions and protect the planet, cycle-to-work arrangements are a great benefit to offer.
For employers, the value goes beyond cost. It can help organisations support employee wellbeing, sustainable travel and recruitment – all while giving employees a practical financial benefit.
Employee discount schemes provide another option for affordable benefits that can offer real value. Employers can use external platforms that give staff access to a wide range of discounts, including retailers, travel providers and restaurants. Enabling employees to purchase items and experiences at a discounted price (thereby making them more affordable) is usually a well-utilised and valued benefit.
The value is substantial with these schemes, even if an organisation’s cost for this benefit is relatively low. Employees have autonomy over which discounts they take advantage of, creating a personalised benefit. This makes employee discount schemes much more flexible than creating standard discount packages that do not suit everyone. These schemes work well across organisations, especially those with a vast and diverse workforce who need to meet the needs of different age groups, salaries and lifestyles.
Providing a death in service benefit can also be a great way to attract and retain top talent. Offering financial protection for family and dependants left behind, employees often highly value this benefit, while for organisations, it presents another affordable option.
Employers typically purchase group life policies to give comprehensive cover to employees. These policies offer benefits that are payable after an employee’s death if it meets the terms and conditions of the policy. They aren’t too expensive to purchase and offer employees, and can help employers keep their top talent and fill job roles. The policies can also strengthen an organisation’s overall proposition and position in the job market, without making a huge increase in take-home pay.
Employee share schemes are another option that organisations can offer as a part of their reward strategy. These are especially useful for employers who want to find a way to achieve long-term organisational performance and growth, while still providing value to employees through reward.
There are different schemes available for organisations to choose from, with some allowing employees to receive a share of the company and others giving specific tax advantages. It all depends on what works best for the organisation and the eligibility requirements of the particular scheme. There are particular schemes that are more affordable than others to allow an employer to offer real value to their employees, without spending a fortune. Alongside this, government guidance outlines affordable schemes like save as you earn, company share option plans and share incentive plans.
The appeal of these schemes for employees is that they can benefit financially from the organisation’s success. As for employers, shared ownership can boost engagement and productivity, while creating a more connected workforce.
Pensions are the number one staple of employee benefits, but they can often be overlooked or not thought about as much as they could be. However, the opportunity to enhance this regular benefit shouldn’t be ignored.
Providing an employer contribution that is above the minimum can make all the difference with recruiting and retaining employees. It can be even more powerful if an organisation complements this with financial wellbeing support, as pensions can be difficult to understand. By offering this combination, employees can access advice on pensions, learn about saving and be better with financial decisions.
Employer pension contributions and support should be regularly reviewed, along with the whole reward package. It is important for employers to evaluate market data to understand the practices and find out from employees where the value lies. This helps organisations to delve into whether targeted improvements to pensions or financial education are needed and if they would give them greater value.
Other employee benefits trends focus on affordable wellbeing and support, which are highly valued by current and prospective employees. Benefits such as employee assistance programmes, mental health support, healthcare insurance and wellbeing resources are widely recognised as helping to meet current employee expectations, attract them to a role, improve productivity and make them feel valued through personalised support, without requiring a large financial commitment.
Organisations do not have to offer all of these support benefits. Instead, they can choose the perfect mix that suits their business and their employees. The key is to make sure that the support benefits are actually accessible and communicated properly to employees - a benefit that exists on paper but no one in the workplace understands can give an organisation very little return.
UK employee benefits strategies are becoming more flexible, enabling employees to tailor options based on their personal needs and preferences. Organisations don’t have to offer the same rewards to everyone, but, instead, give everyone access to benefits that are relevant to their needs.
There is no one-size-fits-all list of benefits that organisations should use because reward packages need to be tailored to the needs of employees and what employers are looking to achieve.
Understanding what other employers offer, alongside feedback internally from employees, enables informed strategic decisions to be made around employee benefits. Delving into employee benefits statistics and market benchmarking provides relevant data that compares an employer with their competitors and the wider job market, so they can see where they are positioned and where they can make potential improvements with their offerings. Benchmarking the whole reward package opens the door to start finding the answer to the most important questions, aside from the typical “What benefits are other employers offering?”, including:
The most meaningful employee benefits trends in 2026 are not all about offering more. Instead, they are about providing benefits that provide real value. Employees are expecting reward packages that give them much more than a competitive salary. They want financial support, wellbeing benefits, flexibility for better work-life balance and personalised rewards that make them feel valued. These expectations are always changing, which means that employers need to constantly review their offerings and adjust perks to remain competitive.
Getting started is easy – start with pay and benefits benchmarking to see what similar organisations are offering and whether the benefits you offer are competitive. This will help you to find the most common employee benefits, understand where your competitors are and spot opportunities to create a personalised package that attracts and retains employees.
Paydata offers a high-quality pay and benefits benchmarking service that is designed to help employers understand their market position for rewards through relevant, tailored data. Gain an in-depth insight into where you stand among your competitors and use the data to inform your reward decisions on the reward package. Contact our team today to discuss your reward needs and understand how our benchmarking service can help your benefits package.
Date: 30 September 2026
Date: 30 September 2026
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