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Date: 15 January 2026
While the headline issues of affordability, talent shortages and regulation, remain consistent across both years, the nature of these challenges has shifted. What feels like constraint and anticipation in 2025 becomes execution, scrutiny and structural change in 2026.
Based on insights drawn from our UK Reward Management Surveys conducted in Autumn 2024, looking ahead to 2025, and Autumn 2025, looking ahead to 2026, this blog explores the differences in key themes identified by HR and reward professionals which are set to shape the year ahead.
In 2025, affordability firmly established itself as the single biggest HR and reward challenge. Organisations grappled with tightening budgets, modest pay awards (often around 2%), rising benefit costs and the knock-on effects of National Minimum Wage (NMW) and National Living Wage (NLW) increases. Much of the challenge was tactical: how to stay competitive in the market while working within constrained annual budgets.
By contrast, in 2026 affordability is no longer framed as a temporary squeeze but as a structural and ongoing pressure. Respondents increasingly reference no-profit environments, restructuring, budget cuts and the need to ‘do more with less’. The challenge shifts from managing annual pay rounds to funding the total reward proposition sustainably, including bonuses, benefits, pay progression and compliance-driven changes.
Organisations have been trying to balance rising employee expectations against limited financial headroom, but by 2026, the tolerance for incremental fixes is wearing thin. In 2025, organisations were managing affordability within existing frameworks and short-term pay cycles. By 2026, organisations report that their focus is shifting more towards redesigning reward strategies to remain viable under prolonged financial pressure.
The competition for talent is a defining feature of both years. In 2025, recruitment and retention challenges were heavily shaped by a tight labour market and skills shortages, with organisations often needing to pay a premium to attract scarce expertise. Retention efforts focus on pay frameworks, grading systems, flexible working and cultural initiatives designed to reduce attrition. By 2026, this challenge becomes more integrated and strategic.
Recruitment and retention challenges are no longer treated as separate problems but as two sides of the same coin. Employers recognise that they cannot rely indefinitely on external hiring and must instead build internal skills pipelines, career pathways and succession plans. Additional pressures also emerge in 2026, including:
Specialist and scarce skills remain difficult to attract and retain in both years, particularly in technical and professional sectors. While the focus in 2025 was to pay premiums and refine frameworks to compete for talent, organisations are now focusing more on developing a strong internal pipeline of capability and skills.
Pay transparency was largely a future-facing compliance concern in 2025, with organisations preparing for evolving legislation by building more robust pay structures, improving benchmarking and strengthening internal equity. The focus was on readiness rather than delivery.
In 2026, pay transparency moves into the foreground. Driven by UK and EU legislation and growing employee expectations, it becomes one of the most transformative issues for HR and reward teams. Organisations anticipate complex challenges around:
Transparency is increasingly viewed as both a compliance obligation and a trust-building opportunity, but one that requires strong governance and financial commitment.
In both 2025 and 2026 predictions, HR professionals highlighted that pay structure integrity and equity are critical enablers of trust and engagement.
Regulatory change features prominently in both years, particularly around the Employment Rights Bill, now the Employment Rights Act 2025. In 2025, organisations anticipated increased costs and liability associated with “day one” rights, unfair dismissal protections and reasonable adjustments. The focus was on understanding the implications and preparing policies and processes.
By 2026, regulation is no longer theoretical. HR teams expect tangible operational and cultural impacts, including:
Pay transparency legislation and NLW increases further compound these pressures. While HR professionals in 2025 anticipated interpreting legislation and planning for change, in 2026 the focus will be on implementing, enforcing and embedding new legal requirements. Compliance remains inseparable from cost, reward design and employee relations in both years.
Change was present in 2025, often linked to specific events such as mergers, large projects or organisational transformation. The HR challenge was largely about maintaining engagement through disruption and aligning employees with evolving business direction.
In 2026, transformation is expected to become more systemic and ongoing. Many organisations are mid-way through or planning major initiatives such as:
These programmes require sustained investment, robust data and strong sponsorship at a time when budgets are under strain. In both years, HR professionals highlighted that poorly managed change poses a significant risk to retention, morale and trust.
Technology played a supporting role in 2025, particularly in recruitment, where AI and digital platforms were used to streamline hiring and manage skills gaps. Upskilling and internal development emerged as priorities, but technology was often seen as an enabler rather than a core capability.
By 2026, HR technology, analytics and AI are increasingly viewed as essential infrastructure. Organisations recognise the need for better data to:
This reflects a broader shift toward evidence-based people management.
While in 2025, organisations highlighted how they were experimenting with technology to improve efficiency, in 2026, HR professionals are focused on building more mature, integrated HR tech ecosystems. In both years, technology is closely linked to managing skills shortages and improving decision-making.
Across both years, employee experience remains a vital and vulnerable priority. In 2025, organisations focused on engagement during uncertainty, flexible working expectations and enhancing benefits where pay growth is limited.
In 2026, the emphasis deepens to include wellbeing, psychological safety and cultural stability during prolonged change. Respondents highlight burnout risk, mental health concerns and the importance of trust, particularly as transparency increases and restructures continue.
While 2025 predictions focused on sustaining engagement through uncertainty, in 2026, the focus shifts towards protecting wellbeing and morale for the long-term. Culture and experience remain critical differentiators when financial rewards are constrained.
The comparison between 2025 and 2026 reveals not a shift in priorities, but a deepening of them. Many challenges remain the same, but their intensity, complexity and permanence increase. What begins as cost management, preparation and adaptation in 2025 evolves into structural redesign, transparency and execution in 2026.
For HR and reward leaders, the task ahead is not simply to weather another difficult year, but to rethink how reward, capability and culture are designed for a constrained, regulated and transparent future. The organisations that succeed will be those that balance cost discipline with clarity, compliance with trust, and transformation with humanity.
Managing Director
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