Fiona brings a wealth of experience in managing a varied portfolio of brands, across a variety of sectors, and driving innovation, customer focus and teamwork.
Fiona joined Paydata in 2017 from her previous role with Travis Perkins, where she was Chief Operating Officer for a business called BPT which developed brands for tradesmen. She started her career with Boots and has since held progressively senior commercial roles in retail, including Dunelm and Wilkinsons.
Since joining Paydata, Fiona has spearheaded the project to develop a customer facing strategy, refreshed the brand to better reflect Paydata’s specialisms, professionalism and vibrancy. Fiona has upskilled and recruited in specific areas to better serve our customers.
Fiona is married with two children, loves rugby, especially the Six Nations, enjoys travel, walking holidays and a good night out with friends. She is keen to support charities and has set up a monthly lunch club for the elderly to tackle isolation and loneliness in our community. In the future, Fiona plans to do more to help the homeless.
I hope to bring “the other side of the desk” experience and thinking to Paydata. I joined the team because its values are genuinely aligned with my own and I found the vision of growing ethically and giving back to the community personally inspiring.
I will continue to seek honest customer feedback and to share it with the team in order for us to keep improving.